When it is released in summer 2013, Surface RT bore lofty expectations to be an iPad killer. However, the killer now turns out to be a joker after it was lagged far behind by iPad tablets in sales volume. The same story goes to Windows 8 who sees an increase in market share that is far less than one has expected. Therefore, all the pressure is now on the shoulder of Microsoft Surface Pro. Surface Pro not only needs to send Microsoft the power to challenge Apple in tablet market but also helps Windows 8 rob more shares in operating system field.
Therefore, with praises, doubts and anticipations, Microsoft Surface Pro was finally released to the market a few hours ago. Supporters are cheering and doubters are taking wait-and-see approaches. In fact, there are only two choices left for Surface Pro, to be a killer of Windows 8 or to be a savor. Generally speaking, the fate of Surface Pro mainly keens on its abilities to fulfill customers’ anticipations. Therefore, this post has collected top 5 anticipations about Microsoft Surface Pro.
Surface Pro Anticipation 1: Good compatibility
An important reason that prevents Surface RT from being a market hit is its awful compatibility. Surface RT adds no support to all the programs that can run on previous Windows systems. It means users can only enjoy those newly designed apps on Surface RT. Moreover, lacking a platform for third-party apps like iTunes, Surface RT can only make use of limited apps. To make it worse, some of those apps are even poorly designed. However, it is said that as an Intel core driven tablet, Surface Pro can be compatible to almost all Windows programs. Therefore, it can be generally viewed as a Windows laptop that is much easier to take with. Moreover, the battery that can last for five to six hours is much better than the battery of most laptops.
Surface Pro Anticipation 2: Fully baked Windows 8
Windows RT devices and Windows 8 mobiles are not quite popular in the market because they are only equipped with disabled Windows 8 systems. When users think they can manage certain tasks with Surface RT, they become quite angry to find out that they can’t. For example, IE 10 shall be able to support Adobe Flash. However, users are only allowed to play Flash contents on Surface RT from those trusted sites. To make it worse, Windows 8 users can not even watch online Flash with Metro IE 10. However, theoretically speaking, the fully baked Windows 8 will help Surface Pro users to get rid of those troubles because users can download Adobe Flash Player as plugin for IE 10.
Surface Pro Anticipation 3: More retail stores
Another reason that leads to the failure of Surface RT is its wrong market strategy. Microsoft is only willing to cooperate with big retail stores like Best Buy and Amazon to promote Surface RT. As a consequence, in many areas, even though lovers want to buy the tablet, they can’t find appropriate ways. Moreover, the limitation in the number of authorized retail stores has killed the possibilities of innovative marketing strategies. According to recent rumors that Microsoft is planning to grant more retail stores the right to sell Surface Pro. This not only promotes sales volume of Surface Pro but also gives consumers more choices.
Surface Pro Anticipation 4: Colorful touch cover
A most innovative point of Surface Pro lies in its touch cover which can be used as either protective case or physical keyboard. Therefore, once the touch cover can be more attractive, there is a bigger chance for Surface Pro to sell itself. It is said that Surface Pro will be equipped with colorful touch cover where consumers can trace fashionable elements. Once it is true, it really makes the Microsoft tablet much more attractive. Moreover, Microsoft is also working on to make the touch cover more comfortable for consumers to operate.
Surface Pro Anticipation 5: High security
The latest scandals have made the poor situations of Windows RT even worse. Days after some hackers cracks down Windows RT, Microsoft still fails to provide a good solution. Then recent news came that a bug has appeared in Windows RT system that can be only solved by restart the device repeatedly. Therefore, the system security of Surface Pro turns out to be an anticipated topic. However, it seems that high security will become the anticipation for Surface Pro that is not hard to fulfill. According to some test, even without anti-virus software, Windows 8 Pro still does best in system security.