July 22, 2010, according to the foreign media, when Apple’s iPad tablet PC is considered a new reading experience for consumers by the traditional publishing industry, some companies have already crossed the boundary between paper and digital media and plan to fight for the digital publishing battle.
Virgin Group, as one of the iPad-platform supporters, is planning to release the iPad-exclusive consumer magazine – Maverick in early October this year. It is only applicable to iPhone applications, not yet a Kindle, web and paper version.
Due to the excellent features like supporting HTML5 video, meta color photographs, complex interactive applications and enormous display screen, iPad definitely brings brand-new digital reading experience for mass customers. That is why this product is so popular in numerous consumers. As iPad keeps expanding its market share, the industry is also looking forward to the performance of Google Android and other upcoming tablet PCs.
Richard Branson indicates the advantage of iPad-exclusive magazine Maverick released by Virgin Group lies in the fact that there is no corresponding paper version. Because the traditional publishers they don’t want the extremely low price of electronic version to impact the higher price of paper version. That is also the reason why they can’t reduce the price of digital publications.
On the other hand, the rejection between iPad and Flash will restrict Apple’s growth unless iPad can earn more support from publishers than Android tablet PC, which relatively has bigger market shares.